know your target audience

A few years ago, my cat Joey somehow wound up on a marketing list.

I’m thinking an offer I signed up for (samples of cat treats or something) may have generated messed-up data, substituting my pet’s name for mine when the company sold their data.

While Joey is a normal name for a person … I suppose it could be a coincidence. But, it is using the correct last name. I have to think the mail is for my cat.

There may have been a few newspaper subscription offers, but usually it’s for DIRECTV. They come pretty regularly, actually.

Today, Joey received an offer for Variety.

This isn’t just a regular subscription offer. Joey has been given a special professional courtesy discount.

Er, Joey … is there something you’re not telling us? What is your profession?

Certainly you can’t afford a yearly magazine subscription that is $225 after your 37% professional discount?

Can you read?

Joey
Joey